Helping brands be loved by
Sustainable Design
Creative Ideas
Content Strategy
Interaction Design
Web Development
Digital Product Design
Core Values
Curiosity-Driven – Strategic Thinker – Team-Oriented – Human-Centered – Proactive – Honest & Reliable – Always Evolving I believe in purpose-led design, collaboration without ego, and continuous learning. I take initiative, embrace challenges, and contribute to collective growth while staying grounded in empathy and creativity.
UX/UI & Product Design
Designing intuitive and scalable digital experiences across web and mobile platforms. I apply user-centered methodologies, design systems, and rapid prototyping to align user needs with business goals. Tools: Figma, Adobe XD, Framer, Miro, Notion, Maze Skills: Wireframing, Information Architecture, Interaction Design, Design Tokens, Accessibility Standards (WCAG), User Testing, Component Libraries, Responsive Layouts, Atomic Design.
Front-End Foundations & Web Platforms
Strong visual thinking combined with foundational front-end knowledge to support better collaboration with dev teams. I bridge design and development through structured files, clear documentation and scalable design systems. Technologies: HTML5, CSS3, Bootstrap, WordPress, Webflow, Elementor Principles: Design-to-Dev Handoff, Mobile-First, Cross-Browser Compatibility, Performance Optimization.
Digital Marketing & Growth Strategy
I combine storytelling with performance to design content and conversion strategies. From brand storytelling to SEO, email flows, paid social and analytics, I deliver data-backed campaigns that connect. Tools: GA4, Looker Studio, Meta Business Suite, Google Ads, Mailchimp, HubSpot Focus: User Journey Mapping, Conversion Rate Optimization (CRO), Landing Pages, Campaign Design, Performance Dashboards.
Visual Design & Branding
Designing consistent and distinctive identities across digital ecosystems. From UI kits and iconography to full brand systems, I bring clarity and personality to every visual output. Scope: Design Systems, UI Components, Brand Guidelines, Style Tiles, Typography, Color Systems, Microinteractions.
Video & Motion Design
Creating visual narratives to enhance user onboarding, feature highlights, or brand engagement. Motion helps explain, inspire, and guide users through meaningful interactions. Tools: Blender, CapCut, Lottie, Figma Smart Animate Deliverables: Microanimations, Explainer Videos, Product Trailers, Reels, Tutorials.
App Design & Prototyping
Designing apps with clean UI, clear user flows, and gesture-based logic, ensuring seamless interaction on all devices. I combine creativity with system thinking to create delightful, accessible interfaces. Deliverables: End-to-End App UX, Interactive Prototypes, Component-Based UI, Design Systems for Mobile, User Personas, Heuristic Validation.